cifically, social media marketing pursuits were located to obtain a substantial affect over the buying conduct of Jordanian
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Media factors, such as platforms and channels used for advertising, present minor to no affect on advertisement clicks, suggesting platform alternative might not have an affect on person engagement. Link determination, reflecting causes for engaging with ads, has minimum impact on advert clicks, indicating determination may not significantly affect ad performance. Advert clicks by way of social media marketing Have a very positive influence on purchase intention. Investigation Limitations/Implications-Though the examine gives valuable insights into advertisement clicks and purchase intention in social media marketing in Yangon, Myanmar, it is limited by sampling bias, generalizability constraints, and temporal difficulties. Originality/worth-The main target of this review is always to perform an Examination of the key components that influence advertisement clicks and purchase intention in social media marketing advertising. ->
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Structural product depicting immediate, oblique and moderation result worth with regression coefficients.
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importance of Instagram as an efficient marketing Resource and integrate Instagram pursuits into their marketing strategies. The
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